When you send an email, do you include your contact information at the bottom?  An email signature is a permanent closing that automatically appears at the bottom of every e-mail you send.

using an email signatureEXAMPLE:

Michelle Dettlaff
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
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* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

An Email Signatures Increase SALES & REFERRALS.

BENEFITS of an e-mail signature:

1) An email signature saves YOU time.  You don’t have to type this info over and over again.  Simply program the e-mail signature in your email program (such as Outlook, Gmail, etc) and you never have to type it again.

2) An email signature identifies you in a PROFESSIONAL way.  After all… we wouldn’t type a regular business letter that we send through the “snail mail” without using a proper closing signature.  Therefore, why would we want to send a business e-mail without using a professional email signature?

3) An email signature can INCREASE your sales and referrals because it makes it easy for someone to forward your contact information to someone else.

4) A professional email signature is a great MARKETING TOOL, as you can add a “tag line” that you can change periodically.  EXAMPLE: “Buy a widget, get one free in November” or a descriptive line about what you do such as the one listed above

Q: How do I set up an email signature?

INSTRUCTIONS:  The method varies slightly depending on the e-mail program.  In OUTLOOK you go to “tools,” “options,” “mail format” and look for the box that says “signature.”  In other e-mail programs go to your “HELP” file and do a search on the keyword “signature.”

IN CLOSING:  An e-mail signature will take you less than 5 minutes to set up… but could bring you thousands of dollars in increased business and save you hours of time!

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