Today, a website is an essential business tool to establish your professional expertise.  It can shine a spotlight on your products or services, as well as generate website leads to sustain and build your business.

What if your website is not bringing you those necessary leads?  What if your website is turning customers away?  If generating leads online is your goal, make sure your site has the following elements to make it easy for potential customers to want to connect with you. These seven tips will help you do just that.

1. Provide Contact Information 
Why should your website include your phone number and physical address? For starters, it adds credibility. More importantly, it establishes your company as a local business, and that’s great for website lead generation. Google thrives on keeping it local. In fact, 80 percent of consumers use search engines to locate local businesses. Make it easy for your prospects to find you.

2. Keep Mobile Users In Mind 
According to the Pew Research Center, more than 90 percent of adult Americans own a smartphone. Many routinely use them to connect to the internet. Don’t let the frustration of an uncooperative website drive potential customers away. Instead, make a positive first impression and generate more leads by having a mobile-friendly website.

3. Add Testimonials 
To generate website leads, you need to advertise your company’s sterling qualities. It’s funny when you tell people how great you are; it’s obnoxious. But if someone else gives you high praises, then it must be true!  Third-party testimonials from satisfied customers are a great way to do that. If possible, add photos of your clients. Seeing photographic evidence that your glowing reviews come from real people makes them more convincing.

4. Post Lead Forms on Every Page 
If you want someone’s business, ask for it. But don’t make it difficult for a prospect to contact you. Instead of requiring potential customers to hunt down your contact page, have a lead form conveniently waiting for them on every page of your website.  When we started adding lead forms on every page, the number of leads increased by 25%.

5. Connect With an Email Campaign 
Sometimes, customers are not ready to buy immediately, but instead, are gathering information in preparation for a future purchase. How do you keep your business in front of their eyes so that they’ll turn to you when they are ready to buy? Launch an email campaign. Periodically providing valuable information along with a gentle pitch for your services builds credibility, fosters trust and reminds them to keep you in mind.

6. Engage With Social Media 
Not every potential customer will find your website. Instead, find your audience.  Social media has completely changed how we find customers. Engaging potential customers on social media allows you to reach them wherever they are.  Check out Deciding Which Social Media Platforms To Use For Your Business.

7. Invite Sales of All Sizes 
Some people delight in diving in headfirst by making a big purchase immediately. Others prefer to test the waters first with smaller orders. While it’s always satisfying to secure a big sale, small starts can also lead to great things. To accommodate different shopping styles and get more customers through your door, consider breaking down your sales process into smaller parts. The lead form on your website doesn’t always have to be for the larger sale. Starting small is okay. The point is to get them in the door.

Is your website making adequate use of lead generation strategies? If you’re not sure, request a free website audit report.  We can show you the strengths and weaknesses of your website. As experts in web design and search engine optimization, we understand how to craft an online presence that generates website leads. Contact us today to learn more about our services.

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