Are you Ready for Google Analytics 4?
If you’re running a website for your business, then you probably have Google Analytics. If you’re running Google Analytics, then you’ve probably also received dozens of emails over the last year reminding you to upgrade to Google Analytics 4 (GA4) before July 1, 2023? Well, I’m here to tell you that time is running out!
If you’re reading this after July 1, 2023, then that means your Analytics stopped working or you were automatically migrated and everything looks different.
Universal Analytics vs Google Analytics 4
Google Analytics 4 is completely different than Universal Analytics. However, it has much of the same information that you’re used to seeing, just different. By configuring GA4 properly, you’ll actually see enhanced features you didn’t otherwise have with Universal Analytics.
Whether you have an e-commerce website or a non-ecommerce website, Google Analytics 4 can provide valuable information to help businesses grow and optimize their online presence. It just has to be set up correctly.
For non-ecommerce websites, Google Analytics 4 can provide insights into user behavior, such as page views, bounce rates, and session duration. By understanding user behavior, businesses can make strategic decisions to improve website content and user experience. Additionally, Google Analytics 4 offers insights into traffic sources, allowing businesses to optimize their marketing efforts and drive more traffic to their site.
Google Analytics for E-Commerce Website
For e-commerce websites, Google Analytics 4 can provide valuable information on sales, revenue, and conversion rates. Businesses can optimize their sales funnel and make data-driven decisions to increase revenue by analyzing this data. Additionally, Google Analytics 4 offers insights into customer behavior, such as cart abandonment rates and product performance, allowing businesses to make strategic decisions to improve overall sales performance.
$150 set up fee for non e-commerce
$350 & up for e-commerce