If you’ve been in business more than 3 years, chances are good that either your business or your market has changed. If not, then you’re not doing it right.
Guess what CHANGE IS UPON US AGAIN! This time it’s called Social Media! (Okay, so the changed happen 3+ years ago.) It’s not your fault and you certainly didn’t ask for it. But the reality is that it’s here. Now what?..
EMBRACE IT. DON’T WAIT ANOTHER DAY!
There’s no doubt social media has impacted the landscape of the internet, but it has also impacted your customer.
Customers no longer depend on ONLY your website to decide whether or not to do business with you. They have so many more resources to know about your company AND your competitors.
There has been a shift in consumer behavior. 5 years ago, the top three websites (based on traffic per day) were
- MSN / BING
Now the top three websites (based on traffic per day according to Alexa.com) are:
Therefore, there is a rule in marketing (and selling) If you want to find customers, go where THEY ARE.
If you’re not active in the top 3 websites for your business, then you are missing out. Participate in at least two out of the three if you can.
To ignore the social media aspect is turning your back on potential customers. Just because YOU may not be on any social media networks, doesn’t mean that your customers are not. In fact, I’m pretty sure that they are! Even LinkedIn.com ranked at #8
One of my favorite things about social media is the diversity of the audience that they serve.
Google+ – It’s Google. Need we say more? We’ve seen G+ posts in the Search Engine Results page (that page that shows up in Google when you do a search) At least we’ve seen our clients there.
Facebook – allows you to connect on a more personal level with your customers. It’s also a great way to promote time sensitive material.
YouTube – allows you to showcase your work through video. Or even develop how to videos. Do you ever have customers calling you for “how-to” information? What are you waiting for… Put it in a video!
LinkedIn – Establish your company as an expert within your field as well as connect with other professionals. Linked In has groups to get involved with and is a great way to meet prospects in specific companies.
Twitter – #10 – Connect with your customers and branding. Twitter has become a source of news. Therefore, if your company is on the cutting edge of your industry, you want to include Twitter in your marketing
WordPress – #16 – Even though this is talking about the blogs that are hosted at blogname.wordpress.com, it is still very powerful because it shows that blogs are extremely popular.
Pinterest – is a rising star. After all, aren’t we a visual society? in 2012, Pinterest enjoyed a 1,047% growth spurt. Yes, that is not a typo! 1,047% growth.
If you were to ask 10 of your customers which social media platform is their favorite, you would probably have 9 of 10 people give you an answer that fits within the list above. They represent customers in your target audience.
In closing, every company has something to say about their industry or the work they provide. It’s time to stop procrastinating and have your voice heard.
Of course, there is a right way to approach social media and a wrong way. If you need help establishing your strategy, please contact us. We’re happy to help.