How do I start an Email Marketing Campaign

There are three major types of e-mail marketing available to today’s online businesses:

Opt-in e-mail

Bulk e-mail marketing

E-mail newsletter marketing

For all of our needs, we use Constant Contact Opt-in e-mail marketing consists of sending e-mails to a list of addresses that has been compiled by your company with permission from the user. E-mail newsletter marketing is when an online business identifies a e-mail newsletter that reaches their target audience, then places an advertisement within that e-mail newsletter.

Opt-in e-mail marketing

Opt-in e-mail marketing is essential for most e-Commerce stores and can benefit most online businesses. Through opt-in marketing, you can keep your customers up to date on developments in your products or service, including updating them on specials and discounts. The most difficult step to opt-in marketing is developing a quality e-mail list.

Newsletter marketing

E-newsletter marketing is our favorite method of e-mail marketing available. However it is usually the most expensive per recipient. But because the recipients read the newsletter, your advertisement will actually be seen by many of the recipients. This is in contrast with the other methods of e-mail marketing, where most recipients will delete the message without reading anything but the subject line.

E-mail marketing

Email marketing is a very easy and effective way of staying in touch with your clients as well as your potential clients. Email marketing holds many benefits over traditional manners of marketing. It is extremely cost effective with no printing or postage necessary to deliver it. Email marketing is sent to only those that request it, therefore they are receptive to receiving messages from you and may even look forward to the updates you send.

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Email Marketing Services Include:

  • Web-based email list hosting
  • Email List Set-Up
  • Email Campaign template (make your HTML email look like your website)
  • Web-based email list management and maintenance
  • Secured email list administration

Features of Your Email List Include:

  • Automated online email Subscribing through your website.
  • 100% Guaranteed Unsubscribing
  • Customization of email message
  • Automatic bounce back removal
  • Removing duplicate email addresses if you upload from your own list
  • Ability to Create Welcome Messages to New Subscribers
  • Ability to send messages Text format or HTML, according to subscriber preference.
  • Report Logs will be kept of all subscribers, messages, open rate, delete rate, and a host of other items.
  • Remove Subscribers manually if necessary

Email Marketing by Constant Contact makes it easy to connect with your customers. Try it FREE for 60-Days.

Of course, there is a right way to approach e-mail marketing and a wrong way.  If you need help establishing your marketing communication strategy, please contact us.  We’re happy to help.
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Free Website Audit Report

Could your website be turning customers away? Get a free 100 point inspection and find out.

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