Now that you have a website, what do you do with it? How do you get Google, Yahoo, Bing & other search engines to find your website? It really isn’t that hard to get search engines to find you, but it can be overwhelming to know where to start.
As a business owner, the last thing you want to do is research all the search engine do’s and dont’s online as well as know which resources are valid and which ones are hype. Much of what we see online on a daily basis in reference to search engine optimizati
on tips is just that… HYPE.
Here are a few tips to get you started:
Choose keywords carefully – Not only do you want to choose your keywords for your website carefully, but you also want to know what people are searching for in the search engines. Are website visitors searching for “web design” or “professional website design .” Would it be important to your overall website marketing plan to know which keyword phrase is more popular as well as which keyword has the least amount of competition? When choosing keywords for your website, it’s not about what we think is the right answer, let the search engines tell you what people are looking for. Then use these keyword phrases through your website.
Use theme-based web pages – Theme-based web pages means that you have only one thought per page. Such as the services you offer. The worst thing you can do is list all of your services on one page. Even if you only offer two services. Separate them. You’ll notice on our website, there are two different pages for e-commerce website design as well as search engine optmization. These two website services are definitely related since most people who need an e-commerce website will usually want search engine optimization services. But the advantage of having two separate pages is that search engines will indexed each page separately.
Use Title Tags – In my opinion, the title tag is 1 of the top 3 most important parts of your website. (I’ll explain the other two below). The title tag is the gateway to your website. When you do a search in Google and you click on the link of the results page, you are clicking on that website’s title tag. Therefore, use a keyword phrase in your title tag and possibly a call to action.
Meaty Meta Tags – I’m a vegetarian, so I don’t mean the meat you sink your teeth into. But do write good meta tags that support your title tag and best explain what you have to offer. Remember the link you click on in Google? Well, underneath that link, there is usually a sentence or two. That is the meta description. This gives you another opportunity to describe your business and how you can help your customer.
Use keywords in web page content – Remember in step 1 we talked about choosing the right keywords? As you can see from this list, we’ve used these keywords in our title tag, the meta tags and now we will use it in the content of the web pages. Search engines are only databases. If you want to do a search for “Orlando website design”, the search engines will only find websites which have “Orlando website design” in that page. They don’t necessarily have to be listed together, but all three words do need to appear. It’s amazing to me how many people want their website to be found under certain keywords and those keyword phrases do not appear anywhere in their website. Either in the web page content or in the meta tags
If you need help in making your website search engine friendly, you can start with a free website evaluation report. It’s a great way to get the ball rolling and find out what is missing with your current website..